Background On Me:
At NEP, I started as an inside sales rep and was given the opportunity to move to outside sales. I told them I was going to pursue an opportunity in marketing because that’s my true passion. Because they wanted to keep me, they let me pitch my vision of NEP's marketing department. After giving the pitch, I was given the opportunity to build NEP’s marketing department from the ground up, starting with a rebrand that aligned the company’s branding with its internal operations.Background On NEP:
NEP started as a franchised distributor, selling electrical components of companies like 3M and Molex. Over time, customers began requesting assistance with crimping and small assemblies, and these value-added services evolved into full production work. Over the past 40 years, the business shifted from 80% component sales to 80% value-added manufacturing.Rebranding:
I repositioned NEP as a leading custom cable manufacturer by focusing on what makes the company unique. NEP is one of the only franchised distributors that also provides value-added services, which gives the brand a mix of strong pricing, trusted supplier relationships, and the ability to engineer/ build complex assemblies. I highlighted how NEP partners with customers at every step, which includes engineering guidance that ensures the assembly works as intended, cost saving component suggestions, US based production with high speed automation to reduce labor, and 100% electrically testing every assembly to guarantee reliability. These were all things NEP was doing for years, but potential customers never knew unless they started working with NEP.I rebuilt the brand voice to feel informed, experienced, and trustworthy while showing that NEP is always willing to go above and beyond for customers. I updated the visual identity to look modern and clean since most companies in our industry still rely on outdated designs and websites. I updated our marketing materials, including our line card. The only part of the rebrand that was outsourced was the final logo design.Results:
The rebrand immediately clarified NEP’s identity for potential customers and strengthened how the company presented its capabilities. Within the first year, the updated branding generated 80 customer testimonials, many of which specifically mentioned that the new look and messaging finally reflected who NEP truly is. This also led to 3 current customers finding out more of our capabilities, which generated $10,000+ in quotes.

Original Line Card and Branding:

New Services Handout:

I transformed NEP's website from an e-commerce store into a resource built for engineers who are evaluating potential wire harness manufacturers. I captured new videos and images, wrote clear copy about our capabilities, and ensured the new visual branding stayed consistent across more than 30 pages. I used insights from a customer appreciation survey to highlight what customers valued most and used the testimonials to build credibility. The new site was designed to drive leads by giving engineers the content they need to understand what we do and build enough trust to start a conversation.Results:
Over the past year, this has led to an increase of 39,000 active users, 38,000 new users, and an average time of 56 seconds spent on the website. NEP’s website organically averages 2-3 leads per month. This has led to new business with multiple companies that order $100,000+ a year.

Old Webite:

New Website:

• www.goNEP.com

Customer Appreciation Survey
• Led yearly customer appreciation campaigns that generated 140 positive testimonials. These testimonials are showcased on our social media and the front page of NEP’s website.Trade Show and Event Marketing
• Coordinated booth setup, backdrop design, and giveaway materials
• Managed booth on site and generated 160 qualified leads for our sales team.Press and Public Relations
• Co-wrote NEP’s company profile, featured on the front cover of the industry’s largest trade magazine
• Designed a series of print advertisements to highlight NEP’s rebranding in our industry's largest magazine.

• READ THE ARTICLE HERE

As a lifelong sports fan and former college athlete, I have always had a deep connection to sports and the stories behind them. My background gives me an instinctive understanding of how fans think, what moments matter, and why sports marketing can make people feel closer to the game. I miss being part of that world, which is why I have been actively working to build the skills and experience needed to grow in the sports industry. I joined the National Sports Marketing Network and Sports Business Ventures, two organizations that help young professionals with connections and resources to help grow. I have spent the past year growing my connections, having conversations with marketing professionals inside 24 organizations, and taking any opportunity to get experience, including working as a video coordinator at the Chicago Nike EYBL basketball tournament. My goal is to use my marketing abilities and my love for sports to help teams create campaigns that bring fans closer and make the game feel as meaningful to them as it has always been to me.

I was selected for the Disney College Program from a worldwide pool of applicants, which gave me the chance to learn inside one of the strongest brands in the world. I completed formal training along with additional classes offered on career development, corporate structure, brand consistency, customer loyalty, and how to deliver exceptional experience.During the program, I worked directly with thousands of guests every day, helping create memorable moments through personalized service and clear communication. I also supported event setup at the resorts, high volume crowd control, show schedules, and on the ground logistics for daily operations. I was often asked to be the voice of events and lead collaborations with other cast members to keep everything running smoothly. I learned how powerful a strong brand can be and what it takes to uphold that, as one negative experience can quickly change their view on the brand.At the end of the program, I was invited to stay and become a trainer, which is offered only to top performers, but I chose to return home to get labrum and rotator cuff surgery.

During my internship at Jewel Osco, I led the development of a strategic marketing proposal aimed at increasing sales and store engagement within Chicago’s Latin American community. I researched consumer habits, studied in store traffic trends, and built a full business concept that addressed both cultural preferences and revenue opportunities.I presented multiple ideas to Jewel Osco’s C Suite leadership, including my recommendation to create in-store freshly baked tortilla stations to draw high intent shoppers and strengthen brand loyalty. I built out the full business plan, including projected financials, operational needs, store layout, and visual concepts. The proposal received positive feedback from executives and was recognized as a creative solution that combined cultural insight with practical business strategy.